Client / Boozt
Attracting more than five million visitors per month, Boozt is dedicated to creating a convenient shopping experience with excellent customer service and smoothness across all devices.
Pre-study / Insight platform / Storytelling / Visual narrative / Activation tools
Boozt.com is one of the leading e-commerce fashion companies in the Nordics. The brand had expanded a curated selection of fashion brands to include the popular top brands within sports apparel. Askvig Stitz was asked to develop a concept and communication to ensure awareness of their sports category – as well as support their sponsorships of a series of running races in Denmark and Sweden.
Based on research and insights we developed a cross-media concept rooted in customer behavior, motivations and needs.
With the call-out “Boozt yourself”, Boozt.com built a community that curates an inspirational, healthy and motivational lifestyle that empowers the customers to reach the goals they dream of and become the strongest version of themselves.
The community builds on Boozt.coms existing strengths and activates the cross-section of fashion stylists, premium brands, fitness experts, and motivational coaches. This ensured relevant content, strong awareness and participation across media – including sponsorships tailored to ensure the runners felt empowered before, during and after the race.